Cinzia Parolini is a Full Professor of Strategy at the Economics Department of Università di Modena e Reggio Emilia and Senior Professor of Business Planning programs at SDA Bocconi. She is Director of the Master in Management of Emerging Markets at Università di Modena e Reggio Emilia. She is regularly involved in executive development programs and in consulting activities with Italian companies and public institutions.
Her main fields of research are Entrepreneurship, Business planning and Models for strategic analysis. Her research has been widely used to develop graduate and undergraduate courses. She has published several articles and books. Her main international publication is The Value Net, published by John Wiley And Sons, while her more recent book is Business Planning, published by Pearson.