SDA Professor of Strategic and Entrepreneurial Management
Traditional econometric and statistical models may not be enough to predict future trends. The "new normal" disruptive macroeconomic, political, environmental events require different analytical tools.
In this interview Mr. Marco Podestà, Head of Strategy & Business Development Generali CEE, and Olga Annushkina, SDA Professor of Strategic and Entrepreneurial Management, discuss the challenges posed by business context uncertainty on strategic decision making.
Scenario building techniques allow organizations to look at future options without necessarily anchoring them to the past events. Independent definition of the most probable future outcomes is leading to substantial gains in the quality of the strategic thinking and in increased decision-making freedom.