Archivio tag per: management

Globalization is about human beings

Reading time: 6 minutes

26 Ott
26/10/2016
Foto del profilo di Olga Annushkina

by Olga Annushkina

SDA Professor of Strategic and Entrepreneurial Management

In the previous post we spoke a lot about differences related to doing business abroad. Different language, culture, economic and industrial structures, legal environment – all these barriers are forcing companies to the adaptation of their business models.
Research shows, however, that successful economic adaptation is not all. In our strategy courses we keep on arguing that companies are competing with their people rather than with products: “Management is about human beings”,  said Peter Drucker. And people across the globe are managed with similar principles even if with different practices: “What managers do in West Germany, in Britain, in the United States, in Japan, or in Brazil is exactly the same. How they do it may be quite different.” Attention to people and society, people directly or indirectly linked to the company, is becoming crucial in achieving the sustainability of foreign operations, in particularly in emerging markets.

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The quest for responsible innovation. An interview with Marco Lucietti

Reading time: 7 minutes

17 Feb
17/02/2016
Foto del profilo di Francesca Romana Rinaldi

by Francesca Romana Rinaldi

SDA Assistant Professor of Strategic and Entrepreneurial Management

Marco LuciettiMany firms in a wide variety of industries are nowadays willing to find the right Corporate Social Responsibility strategy in order to get the benefits of a multi-stakeholder approach, such as having greater capacity to attract human capital, improving the business climate and thus employee performance, reinforcing the brand value. But for the business community the term “Corporate Social Responsibility” is considered quite outdated and managers often prefer talking about “Responsible Innovation” since the latter clearly refers to a 360° approach based on social, environmental, ethical responsibility and innovation.
Can Responsible Innovation be an important driver for the firms’ success and internationalization? For a firm growing at global level, what is the updated role and which are the required skills for a good manager?

These questions are definitely hot in fashion, one of the key sectors for the Italian economy. Several textile & clothing companies are currently in the process of updating their business models, leveraging on responsibility and technological innovation, willing to build renewed and solid sources for a sustainable competitive advantage.
In this article I would like to share an interesting talk I recently had with a manager that spent most of his time on the development of a strategy based on Responsible Innovation: Marco Lucietti, 44 years old, Global Marketing Director of the Turkish company Sanko Holding/ISKO™ Division*.

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Adelante, con juicio. Cinque idee per lo sviluppo delle PMI

Reading time: 6 minutes

02 Dic
02/12/2015
Foto del profilo di Carmine Tripodi

by Carmine Tripodi

SDA Professor of Strategic and Entrepreneurial Management

Quando nei Promessi Sposi il cancelliere Ferrer si trova con la sua carrozza nel mezzo dei tumulti scatenati dalla decisione di fissare un calmiere al prezzo del pane, nella concitazione del momento e nel tentativo di raggiungere in fretta un luogo più tranquillo, il Manzoni gli fa pronunciare la frase rivolta al suo cocchiere poi diventata famosa: “Pedro, adelante con juicio”.

Quello che è un misto tra un suggerimento e un ordine, descrive con efficacia la linea di condotta da seguire per tirarsi via da una situazione difficile, ma è anche un bellissimo manifesto di quanto dovrebbero fare le piccole e medie imprese. “Affrettarsi” e “andare avanti”, conservando al contempo “saggezza” e “prudenza”. Un'apparente contraddizione da superare tra l’incedere, che comporta inevitabilmente qualche rischio, e il rimanere prudenti, che può condurre all’immobilismo.

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The changing map of global innovation battles

Reading time: 7 minutes

04 Nov
04/11/2015
Foto del profilo di Olga Annushkina

by Olga Annushkina

SDA Professor of Strategic and Entrepreneurial Management

We are used to many contemporary breakthrough technology-based consumer products and services imported from the USA: Apple’s iconic smartphones and tablets, social networks, Amazon, wearable technologies, shared services. The USA corporations are launching these innovative products and services to target consumers in all important global markets, and Asia with its growing population, increasing urbanization levels and average incomes represents one of the key growth engines.

The increasingly interesting phenomena are products and services arriving from Asia that directly counterattack the US product launches in Asia and then on other competitive arenas. And Asian companies start succeeding where their European counterparts failed in 1990s and 2000s: in challenging the US-dominated global innovation.

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Fixing Greece: why not treat it like a troubled subsidiary

Reading time: 5 minutes

09 Lug
09/07/2015
Foto del profilo di Markus Venzin

by Markus Venzin

SDA Professor of Strategic and Entrepreneurial Management

What are the next steps now after the strong “ókhi” (no) vote of the Greek population against the last bail out offer from the creditors? The EU can’t let Greece fall by the wayside. There is so much more at stake than the cost of a bailout: Patients struggle without medicines and elderly citizens cry in front of closed banks because they can no longer access their pensions. Children are hit hard as services dry up. The EU cannot say "this is not our problem anymore."

To find a solution, let's take for a moment a management perspective, with Greece being a subsidiary, and the EU its parent company. How would the top management team of this multinational company handle the issue?

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