SDA Professor of Strategic and Entrepreneurial Management
We’ve met with the Vice-rector of Kaliningrad International Business School (KIBS), Oleg Alferov, during the executive education program organized by SDA Bocconi and KIBS for Russian entrepreneurs and managers in October 2013. So when I thought of the first topic for “Doing business in…” Kaliningrad region of Russia idea emerged “naturally”: the smallest and the most European Russian region largely unknown to Italian and European companies who concentrate their attention on Moscow and Saint Petersburg has a unique and a “niche” combination of “Russian-ness” and “European-ness”.
The idea of this conversation, as of others that I hope will follow on other foreign regions of potential interest for Italian companies, is to start filling the informational voids on what we call the “liability of foreignness”, or “costs” or “disadvantages” of doing business abroad. Firms’ competitive advantages on foreign markets can be strongly threatened by ignorance of local cultural, legislative and economic context. As most of studies treat cultural, administrative, geographic and economic or “CAGE” distances on a country level, I strongly believe that the interregional differences within any single country matter the most. So let us talk about “Doing business in Kaliningrad”, rather than a generic “doing business in Russia”. Leggi tutto →