Archivio tag per: International management

Are you exploiting your Multinationality Advantage?

Reading time: 5 minutes

29 Giu
29/06/2016
Foto del profilo di Markus Venzin

by Markus Venzin

SDA Professor of Strategic and Entrepreneurial Management

Many Italian firms have increased their international presence substantially in the past two decades. The challenge these firms face now is to take advantage of their international footprint without suffering from what McKinsey has labelled “the Globalization Penalty”.

They try to generate multinationality advantage by creating larger, more specialized production hubs that serve several countries, by reducing fixed costs through the creation of regional headquarters, by leveraging on knowledge generated in different geographies, or by exploiting a firm’s specific resources such as talents, brand equity, technologies, and patents across multiple markets to increase revenues, reduce costs or manage risks.

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