Archivio per mese: Novembre, 2015

La moda omnichannel, tra orgoglio e pregiudizio

Reading time: 4 minutes

25 Nov
25/11/2015
Foto del profilo di Erica Corbellini

by Erica Corbellini

SDA Professor of Strategic and Entrepreneurial Management

Il rapporto tra moda/lusso e digitale può essere paragonato ad un romanzo di Jane Austen: una relazione in cui i futuri partner all’inizio si snobbano, soprattutto a causa dell’orgoglio del lusso, poi iniziano una schermaglia amorosa, pur con parecchi pregiudizi reciproci, per coronare infine a giuste nozze.

Se l’e-commerce rappresenta oggi un segmento in grande crescita per il settore, la sfida più importante è legata alla capacità di sviluppare una gestione integrata di tutti i canali e touchpoints, online e offline, con il cliente finale. In una relazione che, come in ogni buon matrimonio, sia proficua, duratura e (economicamente) sostenibile nel tempo.

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VIDEO: Insuring the sure uncertainty. Facing the future via Scenario Planning

18 Nov
18/11/2015
Foto del profilo di Olga Annushkina

by Olga Annushkina

SDA Professor of Strategic and Entrepreneurial Management

Traditional econometric and statistical models may not be enough to predict future trends. The "new normal" disruptive macroeconomic, political, environmental events require different analytical tools.

In this interview Mr. Marco Podestà, Head of Strategy & Business Development Generali CEE, and Olga Annushkina, SDA Professor of Strategic and Entrepreneurial Management, discuss the challenges posed by business context uncertainty on strategic decision making.

Scenario building techniques allow organizations to look at future options without necessarily anchoring them to the past events. Independent definition of the most probable future outcomes is leading to substantial gains in the quality of the strategic thinking and in increased decision-making freedom.

Strategy Talk: How to organize strategy meetings that work*

Reading time: 6 Minutes

11 Nov
11/11/2015
Foto del profilo di Markus Venzin

by Markus Venzin

SDA Professor of Strategic and Entrepreneurial Management

On a scale from 1 (not at all) to 10 (very much), how satisfied are you with your strategy meetings?

My feeling is that most managers are reasonably good at running meetings that are concerned with operational, short-term issues. But when they are called to organize a strategy workshop, many of them miserably fail.

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The changing map of global innovation battles

Reading time: 7 minutes

04 Nov
04/11/2015
Foto del profilo di Olga Annushkina

by Olga Annushkina

SDA Professor of Strategic and Entrepreneurial Management

We are used to many contemporary breakthrough technology-based consumer products and services imported from the USA: Apple’s iconic smartphones and tablets, social networks, Amazon, wearable technologies, shared services. The USA corporations are launching these innovative products and services to target consumers in all important global markets, and Asia with its growing population, increasing urbanization levels and average incomes represents one of the key growth engines.

The increasingly interesting phenomena are products and services arriving from Asia that directly counterattack the US product launches in Asia and then on other competitive arenas. And Asian companies start succeeding where their European counterparts failed in 1990s and 2000s: in challenging the US-dominated global innovation.

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