Archivio per: Strategy Talks

VIDEO. Digital Business Insights: Why invent if you can copy?

06 Lug
06/07/2016
Foto del profilo di Francesco Saviozzi

by Francesco Saviozzi

SDA Professor of Strategic and Entrepreneurial Management

La nascita di nuove iniziative imprenditoriali nel contesto digitale è spesso legata a fenomeni di tipo emulativo. Aziende come Alibaba o Zalando, ad esempio, sono partite dall'imitazione di business esistenti e sono riuscite a trovare una propria formula di successo. In questa ultima puntata della serie Digital Business Insights, Francesco Saviozzi, Direttore del Master in Imprenditorialità e Strategia Aziendale (MISA) in SDA Bocconi, discute il ruolo dell'innovazione incrementale e dei processi di adattamento e miglioramento nell'imprenditorialità digitale.

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New digital startups are frequently born from emulation. Companies like Alibaba or Zalando started by imitating existing businesses and then managed to find their own success formula. In this last video of the Digital Business Insights series, Francesco Saviozzi, Director of the Master in Strategy & Entrepreneurship (MISA) at SDA Bocconi, discusses the role of incremental innovation and of adaptation and improvement processes in digital entrepreneurship.

VIDEO: Precious stones, precious people. Extending a Luxury Brand

16 Mar
16/03/2016
Foto del profilo di Luana Carcano

by Luana Carcano

SDA Professor of Strategic and Entrepreneurial Management

In 1884, Sotirio Bulgari founded Bulgari and the first store of jewelry in via Condotti was opened in Rome. Since then, the brand has set a steady growth path around the core business. In 2001, they launched the first Bulgari hotel in Milan in joint venture with Ritz-Carlton. How did they manage to establish a luxury product-based brand in the luxury hospitality business?

In this interview Attilio Marro, Director of Operations at Bulgari Hotels and Resorts and Luana Carcano, Director of the MBA Full-Time Luxury Business Management Track at SDA Bocconi share their ideas on how to move successfully across different businesses and from goods to services while staying true to your DNA and heritage.

VIDEO: “The Internet of My Mother”. Digital Startups transforming traditional markets

03 Feb
03/02/2016
Foto del profilo di Francesco Saviozzi

by Francesco Saviozzi

SDA Professor of Strategic and Entrepreneurial Management

The global growth of the Internet is increasingly affecting more traditional mass market segments. Profiting from this recent trend, DoveConviene, an Italian digital startup, is successfully innovating the way retailers reach out for their more traditional customers, by providing digital location-based ads, deals and retailer catalogues. The company has now reached an international scale, with over 15 million users and hundreds of affiliated retailers.
In this interview Stefano Portu, CEO and Founder of DoveConviene, and Francesco Saviozzi, Director of the Master in Strategy and Entrepreneurship at SDA Bocconi, share their views about the role of digital startups in adapting conventional products and services to the digital world and their impact on the upcoming trends in Digital Transformation.

La crescita globale di Internet sta contaminando sempre più segmenti più tradizionali di mercato. A partire da questo trend, DoveConviene, startup digitale italiana, sta innovando con successo il modo attraverso il quale i retailer interagiscono con i loro clienti, attraverso una piattaforma digitale geolocalizzata per pubblicare volantini, offerte e informazioni legate ai punti vendita. L’azienda ha raggiunto una scala internazionale con oltre 15 milioni di utenti e centinaia di retailer affiliati.
In questa intervista Stefano Portu, CEO e Founder di DoveConviene, e Francesco Saviozzi, Direttore del Master in Imprenditorialità e Strategia Aziendale in SDA Bocconi, condividono il loro punto di vista sul ruolo delle startup digitali nel guidare la transizione di prodotti e servizi verso il mondo digitale e il loro impatto sui futuri trend della Digital Transformation.

[Il video dispone di sottotitoli in Italiano, attivabili dalla barra che appare in basso a destra nel riquadro del video]

VIDEO: Rebuilding clients. How to redefine your Strategy

09 Dic
09/12/2015
Foto del profilo di Antonello Garzoni

by Antonello Garzoni

SDA Professor of Strategic and Entrepreneurial Management

In 2010, Pilosio, an Italian SME specialized in the production of formwork and scaffolds, had to cope with a major crisis in the local construction market.

The company redefined its Strategy by moving to more attractive international markets and transforming the business model from a product-oriented dealer company to a total solution-oriented engineering company. Since 2011 the company has grown at a 30% CAGR and has now become a global company, with over 90% of its turnover generated abroad.

In this interview, Dario Roustayan, CEO of Pilosio, and Antonello Garzoni, SDA Professor of Strategic and Entrepreneurial Management, address the most important decisions made in order to obtain these results, focusing on how to build a customer-centric organization and on how to re-position a company at a global level.

VIDEO: Insuring the sure uncertainty. Facing the future via Scenario Planning

18 Nov
18/11/2015
Foto del profilo di Olga Annushkina

by Olga Annushkina

SDA Professor of Strategic and Entrepreneurial Management

Traditional econometric and statistical models may not be enough to predict future trends. The "new normal" disruptive macroeconomic, political, environmental events require different analytical tools.

In this interview Mr. Marco Podestà, Head of Strategy & Business Development Generali CEE, and Olga Annushkina, SDA Professor of Strategic and Entrepreneurial Management, discuss the challenges posed by business context uncertainty on strategic decision making.

Scenario building techniques allow organizations to look at future options without necessarily anchoring them to the past events. Independent definition of the most probable future outcomes is leading to substantial gains in the quality of the strategic thinking and in increased decision-making freedom.