Archivio per: Doing Business in…

Managing International Risk: the Art of Prevoir

Reading time: 6 minutes

18 Feb
18/02/2015
Foto del profilo di Olga Annushkina

by Olga Annushkina

SDA Professor of Strategic and Entrepreneurial Management

International markets expose firms to an ample variety of risks, comprising the currency exchange rate fluctuations. In the past two months many firms had to deal with a number of “surprises” that confirmed the two mantras of the expert scenario planners: one cannot “cheat” forever the laws of economics and the unsustainable trends will reverse, at a certain point.

It is certainly easy to discuss and interpret the past events and fish out the “early warnings” that could have indicated to us the Russian Rouble’s plunge against most of the world currencies, the Swiss franc’s appreciation and the Euro’s decline against the US Dollar. But the ability to read between the lines and to imagine the key possible scenarios of the macroeconomic, social and political context evolution is the starting point for any manager or entrepreneur.

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Overcoming the Liability of Outsidership

Reading time: 7 minutes

12 Nov
12/11/2014
Foto del profilo di Olga Annushkina

by Olga Annushkina

SDA Professor of Strategic and Entrepreneurial Management

During one of our executive education programs I happened to talk to a manager who was an “NRI” – a non-resident Indian, originally from Kolkata who completed his studies in Europe and had been working for a German multinational. And I was told yet another example reconfirming the impact of the Liability of Outsidership on personal and company performance in doing business abroad.
After several years in a junior managerial position at the company’s headquarters in Europe, that person was relocated to India with an objective to strengthen the company’s local business development activities. Despite his energy, motivation and good relationship skills, that person kept on being “bounced back”, unable to create effective business relationships with potential clients and business partners. Seeing the meagre results of the initial decision, the company decided to adapt its policy: he was joined by a “local” Indian manager and things improved. “Before, I was seen an outsider, you know, even if I am an Indian”, he told me.

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Doing Business in…India

Reading time: 6 minutes

20 Mag
20/05/2014
Foto del profilo di Olga Annushkina

by Olga Annushkina

SDA Professor of Strategic and Entrepreneurial Management

20130905_175714-1_Snapseed_SnapseedOne of the BRICs economies, India certainly attracts a lot of attention from multinationals from all over the world. The peculiarities of doing business in India and with Indians were discussed with Dr. Asha Bhandarker, distinguished Professor of Organizational Behaviour and Human Resources of International Management Institute (India, New Delhi) who recently visited SDA Bocconi School of Management with a group of top managers of Indian Banks.

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Doing business in emerging economies: lessons from the Ukrainian crisis

Reading time: 5 minutes

14 Mar
14/03/2014

Foto del profilo di Olga Annushkina

by Olga Annushkina

SDA Professor of Strategic and Entrepreneurial Management


The recent political, social and military crisis in Ukraine had a huge impact on the economic environment in Ukraine and in Russia and in global markets. Russian Ruble plunged, Russian stock prices went down, the price of gold started climbing back as a response to the war rumors, the energy prices started rising. In the interconnected economies, the issues at stake regard the mutual trade and investment relations, among all the issue of oil and natural gas (see Figure 1).

The growing uncertainty at the Europe’s South-East once again brought up the issue of risks associated to doing business in emerging markets and the main differences in business contexts in “developed” and “emerging” economies: the institutional context.

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Doing business in…Kaliningrad

Reading time: 7 minutes

16 Dic
16/12/2013

Foto del profilo di Olga Annushkina

by Olga Annushkina

SDA Professor of Strategic and Entrepreneurial Management



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We’ve met with the Vice-rector of Kaliningrad International Business School (KIBS), Oleg Alferov, during the executive education program organized by SDA Bocconi and KIBS for Russian entrepreneurs and managers in October 2013. So when I thought of the first topic for “Doing business in…” Kaliningrad region of Russia idea emerged “naturally”: the smallest and the most European Russian region largely unknown to Italian and European companies who concentrate their attention on Moscow and Saint Petersburg has a unique and a “niche” combination of “Russian-ness” and “European-ness”.
The idea of this conversation, as of others that I hope will follow on other foreign regions of potential interest for Italian companies, is to start filling the informational voids on what we call the “liability of foreignness”, or “costs” or “disadvantages” of doing business abroad. Firms’ competitive advantages on foreign markets can be strongly threatened by ignorance of local cultural, legislative and economic context. As most of studies treat cultural, administrative, geographic and economic or “CAGE” distances on a country level, I strongly believe that the interregional differences within any single country matter the most. So let us talk about “Doing business in Kaliningrad”, rather than a generic “doing business in Russia”. Leggi tutto →