VIDEO: To sell or not to sell? Rethinking a family Legacy

16 Ott
Foto del profilo di Paolo Morosetti

by Paolo Morosetti

SDA Professor of Strategic and Entrepreneurial Management

In 1850 the Gancia family created the first Italian sparkling wine using techniques from champagne production but with a different wine base. In 2011 they sold their legacy to Russian Standard. Was this the end of an entrepreneurial tradition?

In this interview Edoardo Gancia, now CEO at Cizeta Medicali and Paolo Morosetti, Director of the Strategic and Entrepreneurial Management Department at SDA Bocconi, share what happened behind the scenes: how a family member was able to learn from previous experiences and continue his entrepreneurial journey in a new industry for the wealth of future generations.

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